MEETING MWM

Founded in 2012 by Jean-Baptiste Hironde, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 1 Billion downloads worldwide. Recognized as the top French app publisher, we are known for our innovative approach and a touch of ‘madness’ that inspires unconventional thinking.

True to our vision of making advanced tech feel like simple magic, we are committed to transforming complex technology into intuitive, user-friendly experiences. Harnessing AI and machine learning, our apps are reshaping user experiences.

Interested? Keep reading!

ROLE OVERVIEW

We are looking for a fast, trend-savvy, and hands-on Video Marketing Artist to fuel our User Acquisition engine with a high volume of dynamic video ads. In this operational role, you will produce high-converting, hyper-dynamic video ads optimized for platforms like TikTok, Reels, and YouTube Shorts.

You won't just edit videos; you will reverse-engineer what makes people stop scrolling, iterate endlessly on hooks, and leverage Generative Artificial Intelligence to supercharge and scale your creative output. If you live on social media, edit at the speed of culture, and know how to take ownership of production workflows to work smarter and faster, we want you. We don't need heavy After Effects compositions—we need native, performance-driven content at scale.

KEY RESPONSIBILITIES

1. Native Ad Production (Operational)

• Deliver a continuous, high-volume pipeline of creative variations and ad iterations to feed our performance testing framework.

• Edit highly engaging, fast-paced video ads using CapCut, Premiere Pro, or your software of choice.

• Master native social media codes: text overlays, pacing, transitions, and the specific visual language of TikTok and Reels.

• Implement killer sound design (SFX, music syncing, whooshes, impacts) to make every ad feel energetic and satisfying.

2. Hook Iteration & Testing

• Create multiple variations of the first 3 seconds (the "Hook") for every core video to relentlessly test what captures user attention.

• Translate marketing concepts and app features into compelling visual narratives that drive immediate action.

• AI Ideation: Use LLMs (e.g., Gemini, Claude, ChatGPT) to rapidly ideate angles, generate script variations, and brainstorm new visual hooks at scale.

3. Process Ownership & AI Workflows

• Process Ownership: Take direct ownership of optimizing our video production pipeline. Continuously test, refine, and document new workflows to speed up turnaround times across the creative ops.

• AI Integration & Asset Generation: Leverage Generative AI tools (ElevenLabs, Sora, Veo3, HeyGen, Midjourney, etc.) to streamline asset creation, automate repetitive tasks, and drastically scale creative variations.

• Continuously experiment with new AI video and audio models to stay ahead of the curve and implement them into the team's daily routines.

4. Trend Scouting & Benchmarking

• Continuously monitor viral TikTok sounds, memes, and formats, adapting them quickly for our app portfolio.

• Analyze competitors' ads to identify their winning formulas—and their weaknesses—so you can "roast and fix" them for our own campaigns.

• Maintain an internal library of creative inspiration, winning templates, and AI hacks to share with the broader Growth team.

5. Performance Monitoring

• Track the performance of your shipped creatives (focusing on metrics like CTR, CPI, and 3-second retention).

• Identify trends (what hooks work? what pacing drives the best ROI?) and feed these data-backed insights directly into your next batch of edits. 

QUALIFICATIONS

• Experience: 1–3 years of experience in a creative video role, preferably within a performance marketing or User Acquisition ecosystem (freelance or agency experience counts).

• Tech Stack: Excellent editing skills on a video editing software. (Complex 3D or heavy After Effects skills are not required).

• AI Native: You are highly comfortable using GenAI tools (LLMs, Voice generation, Video generation) to speed up tasks. You view AI as a powerful production assistant to scale your output, not just a shortcut.

• Process-Driven Mindset: You don't just make ads; you refine how they get made. You enjoy building templates, improving workflows, and making high-volume production more efficient for yourself and the team.

• Social Media Savvy: You have a deep understanding of TikTok and Reels codes/trends. You know the difference between a high-performing "native" ad and a boring corporate video.

• Sound & Rhythm: You have a great ear for pacing and sound design, knowing exactly when to cut to keep a viewer engaged.

• Analytical Curiosity: You aren't afraid of data and want to learn how to interpret ad performance metrics to improve your creative work.

RECRUITMENT PROCESS

1. Screening Interview: 30 min video call (Focus on cultural fit, portfolio review, and social media knowledge).

2. Use Case (Asynchronous): A practical VMA test involving high-volume Hook creation, dynamic editing with sound design, and an AI workflow optimization task (e.g., demonstrating how you would use GenAI to scale a single winning concept into 10+ variations efficiently).

3. Debrief Interview: 30 min video call to discuss your creative choices, workflow structure, and thought process on the use case.

4. Final Interview: 1h on-site with the Head of Creative or VP Growth.

Welcome! 🎉