MEETING MWM

Founded in 2012 by Jean-Baptiste Hironde, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 600 million downloads worldwide. Recognized as the top French app publisher, we are known for our innovative approach and a touch of ‘madness’ that inspires unconventional thinking.

True to our vision of making advanced tech feel like simple magic, we are committed to transforming complex technology into intuitive, user-friendly experiences. Harnessing AI and machine learning, our apps are reshaping user experiences.

Are you ready to bring your creative vision to MWM?

ROLE OVERVIEW:

At MWM, we believe ads should be as creative and engaging as the apps they promote. As a Playable Ads Manager, you’ll lead the charge in creating, managing, and optimizing interactive ads that captivate users and drive performance.

YOUR KEY RESPONSIBILITIES:

• Lead & Coordinate: Lead the playable ads team, including collaborating with a developer, brainstorming innovative concepts, and driving the ideation process.
• Ideation & Creativity: Develop fresh and engaging ideas for interactive playables and end cards that resonate with our target audience and showcase the essence of our apps. Continuously benchmark competitors and stay up-to-date with industry trends and innovations in the playables field to ensure our ads remain cutting-edge and competitive.
• Playable Ad Design: Use Figma to create 2D designs for playables and collaborate closely with developers to bring your vision to life. Knowledge of 3D design and development is a plus.
• Interactive End Cards (IEC): Create and optimize engaging Interactive End Cards that complement the playable ads and encourage user interaction and conversion.
• External Collaboration: Work closely with external stakeholders, including networks, technical tools providers, and agencies, to enhance playable performance and explore innovative solutions. Build strong relationships with partners to stay ahead of trends and ensure cutting-edge ad delivery.
• Performance Analysis: Leverage data and analytics to track ad performance, generate actionable insights, and optimize for key metrics.
• Collaboration: Partner with marketing, creative, product and technical teams to align efforts, share insights, and ensure consistency across campaigns.

YOUR QUALIFICATIONS:

• Playable Ad & IEC Expertise: Proven experience creating and managing playable ads and interactive end cards, preferably in mobile gaming or mobile app industries.
• Technical Proficiency: Familiarity with dynamic playable platforms such as Unity Playworks (ex-Luna) and the ability to integrate technical elements into creative projects.
• Creative Skillset: Expertise in 2D design using tools like Figma; knowledge of 3D design or development is a plus.
• Performance Oriented: A data-centric mindset with the ability to analyze performance metrics and iterate to achieve results.
• Stakeholder Management: Experience working with external stakeholders (e.g., ad networks, agencies, and technical tools providers) to optimize and scale playable ad performance.
• Market Knowledge: Awareness of trends in mobile games and app advertising, with a clear understanding of audience behaviors and preferences.
• Collaborative Spirit: Excellent communication skills for working closely with developers, designers, marketers, and external partners.
• Drive for Excellence: A passion for creativity, performance, and making an impact on millions of users worldwide.
• A mindset aligned with the 9 MWM principles described on the home page

A PLUS:

• Tech-Savvy: Development skills (e.g., JavaScript or Unity) to enhance collaboration with developers.
• 3D Mastery: Experience creating 3D visuals or interactive designs.
• Gaming Insight: A passion for games and an understanding of what makes ads engaging through interactivity.

MWM IN A NUTSHELL

Product excellence: Since 2012, we have pioneered advanced products and technologies, creating the largest consumer app catalogue in history that served over half a billion people worldwide. At MWM you will work on the apps that act as the benchmark in music, coloring, and photography.

Tech temple: With over 12 years as pioneers in the mobile industry, we've developed the market's most advanced technology stack. Here, you will interact with proprietary audio and rendering engines, MLMs, data infrastructure and business intelligence solutions that empower us to offer an unparalleled experience to our users.

AI hub: MWM has been developing its own machine learning and deep learning algorithms since 2017 and has quickly become a reference in the AI field for the general public. Our algorithms are used by millions of people daily. At MWM, you will have a direct touch with the future of AI.

Madvantages: Passion. Meaning. Challenges. Pride. Success. A real team. We guarantee you will find all of these stepping inside the MWM office. A long list of all generic startup advantages is included too, but we hope you don't care that much :).

Mad minds, great minds: When joining MWM, you'll join our talent from diverse backgrounds across the globe, united by one powerful drive: to become their best selves. We are a real team, linked by a common vision and driven by the same passion. Our mindset is encapsulated in the nine MWM Principles, designed to nurture creativity and inspire innovation.

RECRUITMENT PROCESS

• HR interview (30min - video call)
• Use case (asynchronous submission)
• Debrief interview (30min - video call)
• Final interview with Charles Perrot, COO (1h - on-site)
• Welcome 🎉