MEETING MWM

Founded in 2012 by Jean-Baptiste Hironde, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 600 million downloads worldwide. Recognized as the top French app publisher, we are known for our innovative approach and a touch of ‘madness’ that inspires unconventional thinking.

True to our vision of making advanced tech feel like simple magic, we are committed to transforming complex technology into intuitive, user-friendly experiences. Harnessing AI and machine learning, our apps are reshaping user experiences.

Are you ready to bring your creative vision to MWM?

ROLE OVERVIEW:

We are seeking an experienced Senior UGC Manager to lead and elevate our UGC initiatives. This pivotal role requires a strategic thinker with a proven track record in managing high-impact UGC campaigns, fostering relationships with top-tier content creators and agencies, and driving content strategies that align with business objectives. The ideal candidate is performance-oriented, data-driven, and proficient with social media and native ads on platforms like TikTok and Meta.

YOUR KEY RESPONSIBILITIES:

• Strategic Leadership: Develop and implement comprehensive UGC strategies that align with MWM’s overarching marketing goals and drive user engagement.
• Agency and Platform Management: Cultivate and manage relationships with leading UGC content creator agencies and platforms to ensure high-quality content delivery.
• Direct Creator Collaboration: Partner with top-tier content creators to produce compelling and authentic user-generated ads.
• Content Review & Optimization: Review content submitted by creators, select the best-performing creatives, provide coaching and feedback to enhance quality, and ensure alignment with performance marketing goals.
• A/B Testing & Performance Analysis: Launch A/B tests, analyze results, and iterate on content strategies to maximize effectiveness and ROI.
• Process Optimization: Continuously assess and enhance briefs, content quality, processes, and methodologies to maximize content performance.
• Innovation and Development: Spearhead the expansion of the UGC division by exploring AI avatars, integrating new agencies, innovating processes, testing creative approaches, and enhancing organic and influencer-driven content.

YOUR QUALIFICATIONS:

• Extensive Experience: 3+ years in a similar role, with a strong background in the mobile industry.
• Analytical Expertise: Proficiency in data analysis to inform and optimize content strategies.
• Social Media Mastery: Deep understanding of social media platforms and native advertising, particularly on TikTok and Meta.
• Leadership and Collaboration: Proven ability to lead cross-functional teams, challenge stakeholders constructively, and drive initiatives autonomously.
• Problem-Solving Mindset: Demonstrated ability to identify issues and implement effective solutions in a fast-paced environment.
• A mindset aligned with the 9 MWM principles described on the home page

MWM IN A NUTSHELL

Product excellence: Since 2012, we have pioneered advanced products and technologies, creating the largest consumer app catalogue in history that served over half a billion people worldwide. At MWM you will work on the apps that act as the benchmark in music, coloring, and photography.

Tech temple: With over 12 years as pioneers in the mobile industry, we've developed the market's most advanced technology stack. Here, you will interact with proprietary audio and rendering engines, MLMs, data infrastructure and business intelligence solutions that empower us to offer an unparalleled experience to our users.

AI hub: MWM has been developing its own machine learning and deep learning algorithms since 2017 and has quickly become a reference in the AI field for the general public. Our algorithms are used by millions of people daily. At MWM, you will have a direct touch with the future of AI.

Madvantages: Passion. Meaning. Challenges. Pride. Success. A real team. We guarantee you will find all of these stepping inside the MWM office. A long list of all generic startup advantages is included too, but we hope you don't care that much :).

Mad minds, great minds: When joining MWM, you'll join our talent from diverse backgrounds across the globe, united by one powerful drive: to become their best selves. We are a real team, linked by a common vision and driven by the same passion. Our mindset is encapsulated in the nine MWM Principles, designed to nurture creativity and inspire innovation.

RECRUITMENT PROCESS

• HR interview (30min - video call)
• Use case (asynchronous submission)
• Debrief interview (30min - video call)
• Final interview with Charles Perrot, COO (1h - on-site)
• Welcome 🎉